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Our consultative services are focused on providing a “Profit-Enhancement” focused solution to the challenges our clients face. Learn More
 
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Sales and Marketing Consulting Services

The combination of native intelligence enhanced with the learning of new concepts and strategies will take anyone in America wherever they want to go.  This simple concept is the foundation of our sales training and marketing strategy development consulting programs.

We specialize in helping you take your businesses to higher levels of growth and prosperity.  We bring real world, hands-on, experience and affordable solutions to the principle problems faced by businesses everyday  --- How to get more customers, How to increase revenue and profit,  How to stay ahead of competition,  How to earn a higher personal income, and, most important, How to work smarter and create the time to enjoy it.

Our fundamental objectives are to Engage, Educate, and Excite our customer's personnel in order to bring about positive changes in Attitude and Sales and Marketing Competence which will propel them to Excellence in Personal Performance.

Our Principals

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Mr. Tom Townsend represents the Sales and Marketing consulting practice of The ARC Consulting Group, Inc. In addition, Mr. Townsend designs and presents ARC's Sales Training programs. Mr. Townsend, has over 20 years of successful profit making, business development and marketing experience.  In his corporate career he held key executive level positions with large, national companies, including a Fortune 500 company. 




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Our Approach

We focus on companies who are committed on growing their businesses and making them more profitable.  We understand that every company is unique and has varying levels of expertise in sales and marketing and business management which we try to leverage.  We take the time to thoroughly study  our client's company to understand it's "DNA" and then we fill in any gaps that may exist and introduce new elements that will help grow the company and make it more profitable.  From this study we create a detailed plan that will document the company's present situation and layout effective strategies with goals and objectives, and budgets.  Action plans will be established with time-lines for implementation and completion.  And, it's important to point out that we will be on-site working with you to guide the implementation phase.

Our Services

Consulting

Our consulting practice focuses on companies who are desirous of growing their businesses and making them more profitable.  We understand that every company is unique and has varying levels of expertise in sales and marketing and business management which we try to leverage.  We take the time to thoroughly study  our client's company to understand it's "DNA" and then we fill in any gaps that may exist and introduce new elements that will help grow the company and make it more profitable.  From this study we create a detailed plan that will document the company's present situation and layout effective strategies with goals and objectives, and budgets.  Action plans will be established with time-lines for implementation and completion.  And, it's important to point out that we will be on-site working with you to guide the implementation phase.



There is a growing trend among business owners and managers to outsource special projects which they either do not have the time or the skills to do themselves.  We fill this need by being available and qualified to take on the assignments thereby freeing up their time to enjoy other endeavors.  Examples of some typical projects are: a concentrated sales blitz,  arranging special customer programs and events, market research to explore new products or services or distribution channels, creating new or updating marketing collaterals, or creating special PowerPoint presentations for bids and proposals.

Sales Training

Would you like to Double your Sales in 2010? Of course, anyone would, but, the big question is, HOW? Whether it's possible or not depends on a lot of factors.  Practically speaking there is only one way to accomplish this goal and that is to add a lot of new customers.  And, that is where we come in.  We can train your sales team how to find and close more deals.  With the increase in selling skills your team will out perform and out smart your competition to land more new accounts AND, increase your bottom line and your personal income.


Our state of the art sales and business development training is conducted live and on-site at your place of business at a very affordable cost.  Live, interactive training is the most effective training venue and the material is retained much longer.  Our training course modules focus on the 28 basic characteristics and techniques of the top producing sales professionals.  You many have noticed that all successful world-class athletes as well as business leader superstars all have one thing in common.  The common thread behind their success is that they never got away from the basics that made them successful in the first place.

Training Philosophy


Our approach to sales training is one of helping our clients understand that effective sales training is not a cost but an investment, and it is not an event but, moreover, it's an on-going systematic process which must be integral to their overall corporate business strategy and culture.

Sales training is multi-faceted and very specific to a client's individual needs and, being such, we like to meet with our clients and conduct a needs analysis before making training recommendations.  This helps us assess the client's current sales performance and establish benchmarks for tracking future performance.  Once we thoroughly understand our client's situation we will develop a strategic training plan that is consistent with the overall corporate goals and objectives.

Seven Step Sales ForceTraining Process

  •  Assess the Situation
  •  Develop a Training Plan
  •  Implement the Training
  •  Re-enforce by Management
  •  Monitor and Adjust
  •  Measure the Results
  •  Recognize the Performers

     
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